Here’s an idea for getting free publicity: Take your company’s core offering and announce that it will no longer be available. Customers will despise you, and the media will portray you as insane because you are basically ruining your business. Everyone is going to be talking about you.

Then, a few days later, say “just kidding!”

If you don’t believe this works, just look at OnlyFans.

The company published a tweet stating that they “have secured assurances necessary to support our diverse creator community and have suspended the planned October 1 policy change.” Only a few days ago, OnlyFans stated the opposite, and the internet went crazy.

Many creators on the platform stated that this whole experience reminded them of a being in an abusive relationship.

Some said they’ll be updating their status with OnlyFans from “in a relationship” to “it’s complicated.”

One even suggested the company change its name to OnlyKidding.

In any case, we think the company’s PR team should get a bonus. They managed to get the entire internet to talk about them in just a few days.